bringing style to the art of tea appreciation
Advancing the Business of Tea In World Tea Expo’s 14 years, the popularity of tea has grown in North America and beyond. The market is crowded with online retailers – some with big dreams. How can the industry support them and what’s the next step? The expo’s tagline “Advancing the Business of Tea”, suggests that there is work to be done examining other markets and ways in which tea and all its supporting product can be exploited (in a […]
This is my fourth World Tea Expo. I’m a newbie compared to many who’ve been attending since the start 11 years ago, but it still feels like coming home. I’ve noticed an evolution in the look and direction of the Expo in these four short years. It is an indicator of the increasing popularity of tea and the ability of the organizers to respond to that. In my opinion the core conference sessions are becoming more relevant to the shifting […]
Yes it is and that’s how I prefer it! I’ve never been a big fan of iced tea, except during the throws of enveloping summer humidity when anything with an ice cube in it gets my attention. But I’ll be heading to Las Vegas in a few weeks to attend World Tea Expo and in the U.S., restaurants will serve you iced tea unless you specifically ask for “hot” tea. June 7, 8 and 9, Las Vegas, Nevada World Tea […]
Saturday June 25th I got off to a late start, but managed to catch most of Chuck Underwood’s session on Marketing to Generation X. His speech last night was a highlight of the Conference. He has done deep research on the subject and everything he says makes the glass clearer and the picture come into focus. There were many Aha! moments. Here’s a distillation of his message. Marketing to Generation X: The “Island Generation” Generation X is the most elusive […]