Saturday June 25th I got off to a late start, but managed to catch most of Chuck Underwood’s session on Marketing to Generation X. His speech last night was a highlight of the Conference. He has done deep research on the subject and everything he says makes the glass clearer and the picture come into focus. There were many Aha! moments. Here’s a distillation of his message. Marketing to Generation X: The “Island Generation” Generation X is the most elusive […]